New Lgk promotes Swiss sugar
Four years ago, Neue Lgk launched a TV campaign for sugar from Switzerland on behalf of the Aarberg and Frauenfeld sugar factories. Now the campaign is getting a new addition.
Two new commercials are designed to highlight the benefits and origins of our sugar. With one of the two films, the agency is also promoting the current 100th anniversary of Swiss sugar. The style of the commercials is based on the successful formula of the first series. The product itself is the stage for catchy stories told using stop-motion technology, accompanied by a sung dialect off.
The new spots will be broadcast on Swiss television and in various advertising windows from the end of March. They will be supplemented by various below-the-line measures around this year's anniversary.
Responsible at ZAF Zuckerfabriken Aarberg and Frauenfeld: Guido Stäger (CEO), Beat Gerber (Head of Marketing), Sandro Bieri (Product Management). Responsible at the New Lgk: André Benker, Hans Tanner (Creative Direction), Andreas Szentkuti (Text), Kerstin Berk (Art Direction), Raphaela Brühlmeier (Consulting), Solid & Hallerfilm (Film Production), Loose Moose Ltd (Animation), Peter & Balz (Music).
