Creating a new world for hearing aids
Metzgerlehner created the Audéo world for Phonak. The goal is to make the new hearing aid more appealing to baby boomers.
After winning the international pitch in November 2006, Metzgerlehner created the Audéo world for Phonak based on the concept of its partner agency Kirshenbaum Bond and Partners. It features self-confident and charismatic testimonials that are not limited by anything, especially not by a hearing impairment, the agency writes in a press release. The testimonial campaign has been running worldwide since June. The focus is on the USA, France, Switzerland, Germany and England. In addition to the advertisements, the agency has developed brochures, flyers, trade fair stands and promotional tools. Phonak also placed a billboard with an Audéo motif in Times Square in New York. Metzgerlehner also realized an advertising spot for the international market. This is the first in the entire hearing aid industry and shows moments in life when hearing is particularly important.
