New brand study in the starting blocks

Market research In 2005, the newly founded Brand Media Monitor association launches the market research study of the same name. members of the association are the media agency Konnex as the office, the commuter newspaper 20 Minuten and the Ringier magazines as well as the marketer Radiotele. Talks are underway with other potential members. The agency Blue Eyes Marketing is responsible for collecting, maintaining and analyzing the data. The Brand Media Monitor collects the so-called "triad" of awareness, likeability and usage for around 150 brands from 18 sectors. According to Peter Döbeli from Konnex, the modular system offers "revolutionary linking possibilities" of a socio-demographic and psychographic nature. The Brand Media Monitor will be presented to the public for the first time at a specialist event at the end of November. The venue and date have not yet been announced.