New LGK brings small print to the fore for Interio
Neue LGK has designed a campaign for a sales promotion for Interio. In advertisements and radio spots, the small print, which is usually hidden, inconspicuous and marked with a small asterisk to indicate restrictions on discount promotions, is brought to the forefront.
The campaign will run until October 11 and includes POS measures as well as advertisements and radio spots.
Responsible at Interio: Eveline Jakob, Markus Bettler, Reto Waidacher. Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Fabian Esslinger (Art Direction), Andrea Bachofner (Graphics) Antonio Lopez (Text), Nicole Philipp, Petra Zehnder (Consulting).
