New LGK communicates timetable change
Bernmobil’s «Nüni» tram will soon be running on a new section of the route. A new LGK ad is drawing customers’ attention to this.
The centerpiece of the new timetable from December 9 is the extension of the "Nüni" streetcar of line 9 to Wankdorf station. In the campaign of the Bernese agency Neue LGK, the line will not only be proverbially longer on the street, but also on advertisements, posters and hanging boxes, according to a statement. In addition to ads, posters, hanging boxes and online banners, the campaign also includes a radio spot and will be on air until the end of the year.
Responsible at Bernmobil: Monika Scheiwiller, Head of Marketing Communications. Responsible at Neue LGK: Hans Tanner (Creative Direction), Antonio Lopez (Text), Stephan Wittwer (Art Direction), Nina Geissbühler (Graphics), Claudia Shatri (Consulting).
