New LGK: Interio opens in Villeneuve
A new Interio store opens in Villeneuve on March 24. Neue LGK is drawing attention to the opening in advertisements, teaser-follow-up posters and in a cooperation with local pizza and sushi providers: sometimes literally, sometimes mysteriously and sometimes culinary.
The communication measures are rounded off with a VIP invitation for regular customers, a facade poster at the furniture store in Villeneuve and radio spots. The campaign will run in French-speaking Switzerland until March 29.
Responsible at Interio: Werner Jakob, Eveline Jakob. Responsible at Neue LGK: André Benker, Hans Tanner (creative direction), Antonio Lopez (text), Fabian Esslinger (art direction), Andrea Bachofner (graphics) Petra Zehnder, Diana Geissbühler, Jasmina Fischer (consulting), Peter Bräker (sound design).
