New LGK: Interio book created
This is the second time the Neue LGK agency has been responsible for the Interio main catalog. And once again, this second edition has been turned into a book.
The book in pocket format shows on 292 pages about 2000 novelties, many classics, two special assortments and a new label, as it says in a statement. Once again, part of the Neue LGK concept is that many Interio furniture and accessories are shown in occupied and busy Swiss homes. Under the new label "Edition Interio" products are marked, which combine design with an optimal price-performance ratio.
The 2000 new products and the book are announced with ads, online banners, a tag on to the TV spot as well as measures at the POS and with regular customers.
Responsible at Interio: Reto Waidacher (CEO), Eveline Jakob, Nadine Christen (Marketing), Andrea Limberger (Styling). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Patrick Attenhofer (Art Direction), Andrea Bachofner, Livia van Haren (Graphics), Antonio Lopez (Text), Petra Zehnder, Natalie Suter (Consulting); Melanie Hofmann, Derek Stierli, Zsigmond Toth, Annette Fischer, Christoph Kern, Marcel Koch, Hans-Ruedi Rohrer (Photography); Alexander Wegner, Kathrin Brunner (Styling Foto); All In Production (Production); Ansichtsache (Lithography).
