New Lgk: For Swisspatat new potato recipes filmed
In 2009, Neue Lgk expanded its long-running poster campaign for Swisspatat to television. The potato advertising campaign is now being supplemented with three new commercials.
True to the previous concept, each TV spot tells the story of a specific cooking idea for the versatile tuber - representative of the collection of over 200 recipes on Kartoffel.ch. The spots can be seen on Swiss television and in various advertising windows. The first wave began at the end of December and will continue until February. Two further waves are planned for April and September.
Responsible at Swisspatat: Ernst König (Managing Director) and Barbara Brönnimann. Responsible at the New Lgk: André Benker (Creative Direction), Andreas Szentkuti (Text), Dominic Beyeler (Art Direction), Silvano Spezia, Diana Geissbühler (Consulting), Lukas Strebel (Direction and Camera) Solid & Hallerfilm (Film Production), Balz Bachmann, Artur Beul (Music).
