New Lgk invents Swiss cheese knife
Switzerland Cheese Marketing is launching a new advertising campaign for Swiss cheese in Switzerland in 2010. The aim of the campaign is to encourage consumers to pay more attention to the Swiss origin when they stand at the cheese counter or in front of the chiller cabinet and buy cheese.
Generic advertising for Swiss cheese must, on the one hand, be clearly differentiated from advertising for varieties and, on the other hand, must not favor any individual brand, the agency writes in a press release. Neue LGK has implemented this with a symbol and a story that share the attributes of Swiss cheese: Quality, origin, tradition, craftsmanship. The Swiss cheese knife was invented for this purpose. It is shown in all new TV commercials and talks about Swiss cheese, its qualities, its production, its traditions and its naturalness.
The film was produced by Solid&Hallerfilm. The Swiss cheese knife is produced in collaboration with Victorinox. It will be on sale from September as part of promotions and campaigns.
The film was produced by Solid&Hallerfilm. The Swiss cheese knife is produced in collaboration with Victorinox. It will be on sale from September as part of promotions and campaigns.
Diversity from New Lgk on Vimeo.
Tradition from New Lgk on Vimeo.
Natural from New Lgk on Vimeo.
Pleasure from New Lgk on Vimeo.
Responsible at Switzerland Cheese Marketing: David Escher (Managing Director), Pierre Gwinner (Head of Marketing). Responsible at Neue Lgk: André Benker (CD), Lukas Schmid (text), Stephan Wittwer (AD), Stephan Nopper (graphics), Silvano Spezia, Manuel Schmid, Diana Geissbühler (consulting). Responsible at Solid&Hallerfilm: Rudi Haller (producer), Rainer Binz (director), Martin Fuhrer (cinematographer).
