New LGK: Bernese faster than Zurichers

The Neue LGK agency designed posters for BermobilI to inform people about the end of the track renovation in the city center.

Bernmobil has finished renovating the tracks in Marktgasse. All services are running on their usual routes again. The construction work took five months. Neue LGK from Bern and Zurich has produced advertisements and posters so that everyone in Bern is aware of this. These humorously drew a comparison with the people of Zurich, who are supposedly always so fast. The campaign spread on Twitter and Facebook and was picked up by Blick am Abend, according to a press release issued on Thursday.

Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communication). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Peter Rettinghausen (Text), Stephan Wittwer (Art Direction), Nadia Jost (Graphics), Claudia Shatri (Consulting).