New Head of Marketing for Julius Baer
Julius Bär Bank has appointed Florence Rollet as its new Head of Marketing. Florence Rollet will be based in Zurich and will report to CEO Boris F.J. Collardi.
Julius Baer appoints Florence Rollet as Head of Marketing as of 26 September 2016. She replaces the current co-heads Nicole Chandrashekara and Marco Parroni. Florence Rollet will be based in Zurich and report to Chief Executive Officer Boris F.J. Collardi.
Florence Rollet was most recently Group Vice President EMEA at Tiffany & Co. Prior to that, she held various senior management positions in the luxury and consumer goods industry, including at the LVMH Group, Coty Inc. and the Reckitt-Benckiser Group. Florence Rollet is also a member of the Board of Directors of Rémy Cointreau.
Nicole Chandrashekara will take up a new management position within the bank. Marco Parroni will continue to work in the Marketing department as Head Global Sponsoring and deputy to Florence Rollet. At the same time, he will lead certain key marketing projects of strategic importance to the bank in close cooperation with CEO Boris F.J. Collardi.
Boris F.J. Collardi said: "I am very pleased that Florence Rollet is taking over as Head of Marketing. I am convinced that with her excellent track record and many years of experience, she will be able to further anchor Julius Baer as a global premium brand."
