New creative forge in Baden: Agency added value

Baden has gained a new agency: In early September, André Laubacher and Raphaël Surber launched Mehrwert, a creative agency specializing in conscious marketing.

Conscious marketing? "Basically, it's about sustainable marketing, but we only use this word very sparingly and in a controlled manner because many people immediately think of ecomarketing when they think of sustainability. However, our ideas should above all be economically and socially sustainable for our customers," say the two founders and Managing Partners. Conscious marketing therefore means that customer relationships as well as value chains and personal and natural resources are used in a way that is not exploitative. The agency sees this approach as the only long-term option for achieving lasting success in a constantly changing competitive environment.

The agency's portfolio primarily includes service, industrial and commercial companies. André Laubacher and Raphaël Surber support these companies together with a broad network of experienced specialists and freelancers. The agency sees itself as a full-service agency "without all the fuss." "We love online just as much as offline - but we still dare to analyze the customer's needs precisely. And just because someone asks for a Facebook campaign doesn't mean that they wouldn't be better off with a traditional campaign," the two founders continue.

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Raphaël Surber (left), André Laubacher

 

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