New Coop campaigns
Objective: National launch campaign for the new Coop/Betty Bossi lifestyle brand.
Objective: National launch campaign for the new competence brand Coop/ Betty Bossi.Coop advertising media: cinema and TV commercials, posters, advertisements. Deployment: Since mid-August until further notice.
Client: Coop, Basel; Responsibility: Heino Peier, Head of Marketing; Lydie Bader, EM Communications. Advertising agency: TBWA Switzerland, Küsnacht; CD and concept: Hans-Joachim Timm, Oliver Schneider; AD: Dani Schranz, Dani Käser; Text: Gerald Mink; Consulting: Ursula Guhl, Barbara Meier; Director: Christian Aebi; Production: Blood, Sweat & Tears; Music: Matthias Willvonseder; Photos: Claude Stahel (People)/König & König (Stills).
Discussion see page 7
Client: Coop, Basel; Responsibility: Heino Peier, Head of Marketing; Lydie Bader, EM Communications. Advertising agency: TBWA Switzerland, Küsnacht; CD and concept: Hans-Joachim Timm, Oliver Schneider; AD: Dani Schranz, Dani Käser; Text: Gerald Mink; Consulting: Ursula Guhl, Barbara Meier; Director: Christian Aebi; Production: Blood, Sweat & Tears; Music: Matthias Willvonseder; Photos: Claude Stahel (People)/König & König (Stills).
Discussion see page 7
