New identity for Alimentarium
Lukas Wanner Communication Design, in collaboration with Nerves Visual Communication, designed and implemented the comprehensive rebranding of the Alimentarium Museum.
The Alimentarium museum in Vevey has been dedicated to the theme of nutrition for over 30 years. For its 150th anniversary, the Nestlé Foundation is getting a new direction from a local museum into a digitized and global knowledge center. At the core of the new brand is the approach to make the museum's versatility and new areas tangible in an attractive way.
The resulting design shows this versatility with a system composed of changing logos, fresh colors, attractive imagery, numerous pictograms and growing patterns. The new visual identity is governed by the same principles, allowing for flexible and playful application, whether for classic or digital Media. This dynamic of new identity elements reaches a heterogeneous audience and allows everyone to feel at home in their own way in the new Alimentarium. The universe created in this way removes fear of contact. It abolishes boundaries, inspires and wants to be experienced.
Responsible at Alimentarium: Team Alimentarium. Responsible at Lukas Wanner Communciation Design and Nerves: Yazmin Aguilera (design); Lara Bliggensdorfer (project coordination); Dario Hofstetter (design); Raphael Krastev (art direction); Meret Küng (design); Steffen Schietinger (strategy); and Lukas Wanner (creative direction & project management).
