New ad combination for the Sunday press
Under the name "NZZ am Sonntag plus Zentralschweiz," the NZZ am Sonntag and Zentralschweiz am Sonntag, the Sunday edition of the Neue Luzerner Zeitung, are launching a new ad combination as of 2011. The Sonntagspool, the ad combination of Sonntag and Zentralschweiz am Sonntag, will be discontinued at the end of the year.
The advertising combination "NZZ am Sonntag plus Zentralschweiz" will have a circulation of 239156 copies and 650000 readers. In terms of circulation, this combination will become the largest offer on Sunday, the companies wrote in a communiqué on Tuesday. The advertising combination offers a discount of 12.5 percent compared to the cumulative prices of a single insertion. It can be booked through NZZ Media or Publicitas branches.
