New agency specializing in cross-media PR
In addition to traditional communication disciplines, Martin Radtke Kommunikation supports and advises companies on how to systematically link and integrate their digital and print communications.
Many companies use social platforms for dialog with their customers, suppliers and stakeholders. However, there is often a gap between the old and new communication channels. "There is a lot of untapped potential here," says Martin Radtke. If you link communication channels and content cleverly, you can make your communication more effective and, above all, more efficient. Martin Radtke Kommunikation supports companies with analyses, the development of channel architecture through to the conception, realignment and systematic networking of the various communication channels. The agency also advises companies in classic communication disciplines such as media relations, internal communication, external communication, corporate publishing, etc.
Martin Radtke, 47, worked at SBB Cargo until the end of 2013. There he built up the cross-media team, developed cross-media strategies for the company and implemented them. He wrote his master's thesis on "Cross-media PR in corporate communications" in 2014. Before joining Güterbahn, Martin Radtke held management positions in various companies and institutions on both the corporate and agency side, for example as Head of Communications at the Canton of Zurich's Department of Construction.
