Novel champagne bottles show correct drinking temperature
A small winery in northern France will soon begin selling a bottle of champagne that changes color when chilled.
The foil-covered bottle of Infinite Eight champagne from Ville-Dommange near Reims is initially completely white. Once it has reached the right drinking temperature, a pattern of pink notes and butterflies appears. The champagne will be launched in Japan in March and then in France in April.
"This is a first," said the head of the family business, Nicolas le Tixerand. No other winegrower in Champagne offers such a bottle. With this marketing idea, customers could "playfully" learn when a bottle of champagne is at the right drinking temperature. According to the official French Champagne website, the drink tastes best at eight to ten degrees Celsius.
However, temperature-dependent packaging design for alcoholic beverages is not new. For example, a snowflake on the Calanda-Glatsch can created by Publicis is only visible when the beer is cool enough (Werbewoche.ch reported). And in 2016, Leo Burnett developed a bottle for the Austrian distillery Turmhof that only reveals the contents at the correct drinking temperature - the packaging design won gold at the Epica Awards. (hae/SDA)
