Net-Metrix: Digital core customers

At 54.5 percent, Bluewin has the largest proportion of returning users in Switzerland, i.e., users who visit this website several times a month. It makes no difference whether the users surfed Bluewin once on a PC and another time on a smartphone, they are recognized as returning users. Most of these loyal Bluewin users come from the age group between 35 and 54 years (42.9 percent).

Returning-User (PDF)

Microsoft Advertising Switzerland (47.5 percent) and Blick Online (47.1 percent) are not far apart in second and third place in terms of the proportion of returning visitors per month. While over 60 percent of returning users at Microsoft Advertising Switzerland are women, this group at Blick Online consists primarily of men, with just under 65 percent of users.

46 percent of Tio.ch users and 43 percent of 20min.ch users (German-speaking Switzerland) visit the web offerings several times a month. These offerings rank fourth and fifth in terms of the proportion of returning users per month. What both websites have in common is that men in particular are among these "loyal" users.

At 20min (German-speaking Switzerland), the majority of digital regulars are also users of mobile devices (74.4 percent). In comparison, around half of the returning visitors to Microsoft Advertising Switzerland also surf via smartphone or tablet. With the current publication of the NET-Metrix-Profile study, the devices used for surfing by unique and returning users of various websites can now be viewed.

In addition to the range of "unique users", the key figure "returning users" can be seen as a measure of the loyalty of users to a web offering or an online brand, according to the Net-Metrix release on Wednesday. A returning user is more likely to become a customer or subscriber.

Monthly reach - Top10 web offers (PDF)