Nescafé, UBS and Novartis remain the top Swiss brands
According to the balance sheet ranking, the 50 strongest Swiss brands have increased in value: The flagships of the Swiss economy are now worth around CHF 93.5 billion, around 7 percent more than at the beginning of 2006, with Nescafé, UBS and Novartis again occupying the podium positions.
According to the balance sheet ranking, the 50 strongest Swiss brands have increased in value: The flagships of the Swiss economy are now worth around CHF 93.5 billion, around 7 percent more than at the beginning of 2006, with Nescafé, UBS and Novartis again occupying the podium positions.
The remaining top ten in the Interbrand Zintzmeyer & Lux ranking also remain unchanged: Roche, Nestlé, Zurich, Rolex, Swisscom, Credit Suisse and Omega. According to SDA, this can be seen in the pre-print of the study published on Friday in the business magazine Bilanz. The ranking has become more exclusive: The entry ticket to the club of the top 50 brands rose from CHF 38 million to CHF 42 million. The watch brands Breguet (25th place) and TAG Heuer (31st place), Winterthur (34th place) and the fashion chain Tally Weijl (45th place) are new to the list. The brands that gained the most in value were Logitech (+17.1%), Nespresso (+15.6%), Phonak (+14.1%), Rolex (+13.4%) and Bally (+13.3%).
The biggest loser is the Basel-based specialty chemicals group Ciba, which fell from 24th to 32nd place. One of the reasons cited for this was the inadequate "communication of difficult messages". The brands Parisienne (-9.9%), Sunrise (-5.1%), Davidoff (-0.3%) and Migros (-1.8%) also lost ground. In comparison with its direct competitor Coop, however, Migros retains the upper hand: with a value of CHF 422 million, it is ranked 22nd, Coop 26th with CHF 310 million. The new Migros subsidiary Denner is ranked 49th with CHF 45 million.
The remaining top ten in the Interbrand Zintzmeyer & Lux ranking also remain unchanged: Roche, Nestlé, Zurich, Rolex, Swisscom, Credit Suisse and Omega. According to SDA, this can be seen in the pre-print of the study published on Friday in the business magazine Bilanz. The ranking has become more exclusive: The entry ticket to the club of the top 50 brands rose from CHF 38 million to CHF 42 million. The watch brands Breguet (25th place) and TAG Heuer (31st place), Winterthur (34th place) and the fashion chain Tally Weijl (45th place) are new to the list. The brands that gained the most in value were Logitech (+17.1%), Nespresso (+15.6%), Phonak (+14.1%), Rolex (+13.4%) and Bally (+13.3%).
The biggest loser is the Basel-based specialty chemicals group Ciba, which fell from 24th to 32nd place. One of the reasons cited for this was the inadequate "communication of difficult messages". The brands Parisienne (-9.9%), Sunrise (-5.1%), Davidoff (-0.3%) and Migros (-1.8%) also lost ground. In comparison with its direct competitor Coop, however, Migros retains the upper hand: with a value of CHF 422 million, it is ranked 22nd, Coop 26th with CHF 310 million. The new Migros subsidiary Denner is ranked 49th with CHF 45 million.
