Negative trend already noticeable?

Mediafocus Compared to the previous year, advertising pressure fell by 2.1% in September. Nevertheless, the cumulative increase since the beginning of the year is still 4.7%. It remains to be seen whether the current advertising year can be concluded at the previous year's level. A drop of 9 percent in the financial market is not surprising, given that September saw a slump of 10 percent. The key market of finance is the third-largest advertising market (after vehicles and food).