Natural molecules instead of food chemistry
Krieg Schlupp Bürge/Springer & Jacoby is launching a fall campaign featuring new ideas for Coop Naturaplan.
New direction, new products, new packaging, new design, new logo, new image - and not least the new, impressive brand image: Coop took a giant step into the future with Naturaplan in the spring. This is also evidenced by the recent increase in sales of over ten percent compared to the previous year.
And this growth is taking place at the highest level: "As we all know, Coop is by far the market leader in the organic segment with a market share of well over 50 percent," say the creative minds at Krieg Schlupp Bürge/Springer & Jacoby. In concrete figures: Today, Coop sells over 1600 organic products under the Naturaplan brand, all of which have been awarded the well-known Bud label.
Rapidly growing need
This allows Coop to impressively demonstrate why the new claim "For organic without compromise" is not just an empty slogan. And the three new motifs for the autumn wave also take up the organic lifestyle, i.e. the rapidly growing need for healthy, fair but also enjoyable consumption, as impressively as the motifs for the campaign launch in spring.
As in the previous subjects, organic products are artfully arranged into "organic molecules" and the headline "Flavor enhancer: nature" is brought to the point.
And once again, the pictures were created in Hamburg under the "masterful direction" of master Reinhard Hunger, as CD Flo Wacker is obviously pleased to report. The new motifs will appear in the national press. There are also posters and large posters and, of course, POS material.
Andreas Panzeri
And this growth is taking place at the highest level: "As we all know, Coop is by far the market leader in the organic segment with a market share of well over 50 percent," say the creative minds at Krieg Schlupp Bürge/Springer & Jacoby. In concrete figures: Today, Coop sells over 1600 organic products under the Naturaplan brand, all of which have been awarded the well-known Bud label.
Rapidly growing need
This allows Coop to impressively demonstrate why the new claim "For organic without compromise" is not just an empty slogan. And the three new motifs for the autumn wave also take up the organic lifestyle, i.e. the rapidly growing need for healthy, fair but also enjoyable consumption, as impressively as the motifs for the campaign launch in spring.
As in the previous subjects, organic products are artfully arranged into "organic molecules" and the headline "Flavor enhancer: nature" is brought to the point.
And once again, the pictures were created in Hamburg under the "masterful direction" of master Reinhard Hunger, as CD Flo Wacker is obviously pleased to report. The new motifs will appear in the national press. There are also posters and large posters and, of course, POS material.
Andreas Panzeri
