Naming and packaging design: advertising agency creates new Sidrosan range
For Sidroga Germany, the agency Werbeanstalt Schweiz has created a new line of health teas for the retail market: the brand name—Sidrosan—as well as the entire packaging design for the line, which currently consists of eleven teas.
And because the design is subject to the corresponding positioning - because tea is our science - scientific drawings of the respective plants are an integral part of the packaging. The two corresponding children's teas have been drawn by the target group themselves - scientifically in their own words. The new tea range has been available in all 1,825 DM stores across Germany for a few weeks now.
Responsible at advertising agency: Sarah Hiltebrand (CD); Mike Surovka (Art Director); Oliver Spalt (Art Director Assistant); Albina Kuqi, Sandra Indermaur (Consulting).
