Namics sharpens digital brand presence of Sixt in collaborative approach

With a cross-touchpoint user experience focused on the core of the brand and optimized digital services, the global provider of high-quality mobility services aims to position itself optimally for the digital future.

With this project, Sixt is pursuing the goal of transforming the currently highly fragmented user experience into a 360-degree brand experience that spans all touchpoints. Current and new services can be used even better and the strong core of the brand can be experienced again.

Integrative team with collaborative approach

With the integrative collaboration model between Sixt and Namics, innovative and implementable solutions could be developed efficiently. Also known as co-creation, this approach describes the close collaboration between client and recipient who develop a product or solution together in a mixed team. In this case, product owners, designers and concept developers from both companies developed the new user experience for the digital services in an iterative process. The results were presented in the Brand Management Platform documented by Frontify and made centrally accessible. The project will be implemented successively until the end of 2017, and the first results are expected to be visible in the second quarter of 2017, initially for US customers.