Nameless happy

Sporting goods With low-budget funds, Publicis has brought awareness to the store "Gib mir einen Namen".The improvised-looking business concept seems to come from the days when Zurich was glorified as a "party metropolis" due to its countless creative outbursts on every corner. A piece of this refreshing do-it-yourself mentality is saved by the new store in the heart of the city at Werdmühleplatz - "Gib mir einen Namen".Part of the concept of the young sporting goods store is that it is constantly reinventing itself. The owners even want the name to be decided democratically in a customer competition. Customers were invited to submit their own suggestions on the Internet, on flyers and via word of mouth. In the meantime, they have wallpapered the store right up to the ceiling. The final name is to be chosen from all the entries at a christening party. The party community is already certain of the No name. After all, it is not only considered a store of quirky sports fashion - snowboard suits in a pinstripe pattern or other fancy pieces of famous brands that have not made it past the production stage. "Give me a name" positions itself at the same time as a platform and meeting place for "people, ideas and products of all kinds".
According to AD Flavio Meroni, the campaign achieved the maximum with minimal means: "Namely, to make the store known in the city within a very short time. It was the brainchild of the Publicis team, which has been beating the guerrilla advertising drum for the snowboard garage for years and wants to prove that creativity in advertising can also go other ways than posters and double pages.
Suggested names from customers adorn the walls of the store.
(la)