Close combat for readers

Newspapers The agency Hochspannung has developed further subjects for the Finanz und Wirtschaft campaign.what the traditional reader of Finanz und
economy has known for a long time, the new law introduced in spring 2005
claim officially confirmed: "Finance and economy - without
is not possible." With this message, the agency is positioning
High voltage the business and stock market newspaper published since 1928
"as an indispensable source of information for private and professional
Investors".

In the print and poster campaign launched last year, the
Message also clearly recognizable visually. Typical readers recommend the
Newspaper unambiguously and with a clear gesture for reading. With the
The choice of the unusual perspective is intended to put the product in the foreground.
is high voltage.

With the campaign under the motto "It won't work without", the aim is to
The first step was to maintain and increase the number of subscribers.
At the same time, the aim is to appeal to a younger audience and draw attention to the
The trade journal, which will be published in a new look at the beginning of May
be

The campaign is supported by an annual poster on the Zurich
main station as well as insert cards in the advertised publication and
also in other consumer and trade press titles. In use are
Internet banners, because at www.finanzundwirtschaft.net the
Newspaper Finanz und Wirtschaft also subscribed to in electronic form
in the original layout.    
   

Andreas Panzeri