Aftermath for Schellen-Ursli
Noteworthy: A copyright dispute involving Schellen-Ursli was resolved in a refreshingly creative way.
Copyright If you have a limited advertising budget, you have to go a little further to attract attention. Like the Airport Outlet, which caused a stir in December with posters showing Schellen-Ursli in plaster. Resolution: "Now even ordinary people can afford racing skis." Orell Füssli Verlag AG, which owns the image rights to Schellen-Ursli, also noticed the motif concocted by Ruf Lanz. However, the case was solved in a refreshingly creative way: Airport Outlet Managing Director Peter Wider bought 150 copies of Schellen-Ursli's book from Orell Füssli and will be giving them away to the children of his customers over the next few weeks. So the story has a happy ending after all. And those for whom the popular character from the Grisons fairy tale was invented over 60 years ago will benefit. Andreas Panzeri
