My Sign: Campaign realized for Allianz24.ch
The My Sign agency has developed a campaign for the online insurance company Allianz 24. A commercial, which is running in cinemas and on online TV portals such as Zattoo and Wilmaa, dramatizes the advantages of insurable parking damage and the 0-franc deductible for liability insurance.
The hero of this staging is the claims handler, who was recently brought to life with the relaunch of the website: the fast mouse, who is in the service of Allianz24 and proves time and again that Allianz24 has more speed in every area, but above all in claims services.
Other advertising media such as animated banners and public transport advertising in the largest Swiss cities also refer to the campaign landing page, on which the change of insurance is additionally incentivized with a competition. Anyone who calculates their individual insurance premium by 30.9.2010 can win a dream trip to New York.
> To the spot
Responsible at Allianz Suisse: Urs Bretschger (Head of Marketing Communications), Simone Schmitt (Online Marketing Manager), Frank Haydon (Business Development Allianz24). Responsible at My Sign: Urs Koller (project management), Andy Badstoeber (art direction), Martin Rüegg (concept, text), Christof Maass, Joëlle Büchel (online implementation), Manuela Russo (DTP). External service providers: Elefant Studios AG, Zurich (animation spot), David Kamp, Berlin (sound effects), Silverspot, Uster (voice recordings, sound mix).
Other advertising media such as animated banners and public transport advertising in the largest Swiss cities also refer to the campaign landing page, on which the change of insurance is additionally incentivized with a competition. Anyone who calculates their individual insurance premium by 30.9.2010 can win a dream trip to New York.
> To the spot
Responsible at Allianz Suisse: Urs Bretschger (Head of Marketing Communications), Simone Schmitt (Online Marketing Manager), Frank Haydon (Business Development Allianz24). Responsible at My Sign: Urs Koller (project management), Andy Badstoeber (art direction), Martin Rüegg (concept, text), Christof Maass, Joëlle Büchel (online implementation), Manuela Russo (DTP). External service providers: Elefant Studios AG, Zurich (animation spot), David Kamp, Berlin (sound effects), Silverspot, Uster (voice recordings, sound mix).
