Musqueteers designs brand passport for AAM Privatbank

 The asset management company ATAG Asset Management has been operating under the new name AAM Privatbank since September 1, 2007. The brand specialists from the Zurich agency Musqueteers accompanied the AAM management on the way to becoming a bank. The brand values, core competencies and the new positioning as a "wealth architect" were developed in several workshops. The results of the future process were summarized in the AAM brand passport, according to a press release from Musqueteers. At the heart of this mission statement, which was given to each employee personally, are nine values that are intended to shape the culture of the financial services provider as binding principles of performance, leadership and conduct. The AAM trademark and corporate design were also revised by Musqueteers. Responsible at AAM Privatbank AG: Christine Jakob-Rudin, Head of Marketing. Responsible at Musqueteers: Overall management, consulting and text: Michael Egloff; Design: Philipp Schubiger, Patricia Bissig.