Multimedia relaunch
Marketing To celebrate their relaunch, the April issues of the movie magazines *Film demnächst* and *Avant Première* (WW 7/04) will see their print runs increased by a total of 44,500 copies,
Marketing To celebrate their relaunch, the April issues of the cinema magazines Film demnächst and Avant Première (WW 7/04) will be increased by a total of 44,500 copies; the additional print run will be distributed to 89 post offices for 14 days. At the same time, a spot will be running on the plasma screens of these post offices, drawing attention to a competition in the magazine. Radios 105, One FM and Lausanne FM are involved in the prize distribution.
