Multimedia week

The organizers of the national Radioday chose a beautiful day for their event last week, but it was a pity that it was not an outdoor event but was held in the Zurich Kongresshaus. Nevertheless, the public interest was enormous, the program was packed, and the event was a success. The workshops in particular are becoming increasingly popular. A central topic, especially during the gossip discussions at lunch and aperitif time, was PubliGroupe's expected entry into the radio business sooner or later. It's a topic that's ripe for speculation and gossip, as there are several candidates that could open the door for the almighty P to enter the radio marketing landscape. We'll see, probably sooner than some people would like, and the following day, Jean Frey's publication TR7 had something completely new to report. Now that Roman Kilchsperger is known to have half of Zurich voluntarily roused from their sleep every morning on Energy Zurich, he should definitely conquer the TV screens as well. Kilchsperger was the first person to win the TR7 TV Star Award for his Music Star presentation and other appearances - his biting off-camera comments at last year's Grand Prix Eurovision, for example. The award in the Regional category also goes to someone to whom all of Zurich has become accustomed.
The TeleZüri news presenter team won the gold star here. Anna Maier, who is well known in the advertising industry as a competent presenter of the Media Trend Journal's Media Awards, also took part (despite her move to Sat 1 Switzerland in the meantime). And, this much can already be revealed, she will also host the next Advertising Week Advertiser of the Year event.
Former Managing Director Sandro Rüegger made his irrevocable last appearance for the time being, at least on the TR7 stage. Although he had already switched to Tamedia magazines at the beginning of the month, he really enjoyed playing host to stars, starlets and advertisers alongside editor-in-chief René Hildbrand.
High time also in Rüebliland at Headline, the advertising club of the canton of Aargau, on the occasion of its 50th anniversary. In wonderfully summery temperatures, the members and guests of honor were able to get into the perfect mood for the evening in the secluded courtyard of the newly renovated Liebegg castle near Gränichen. The event was also attended by high-ranking guests: with SW President Carlo Schmid, Managing Director Monika Luck and Head of Communications Piero Schäfer, the umbrella organization of Swiss advertising delegated its three most senior representatives to the event.
Actor and satirist Andreas Thiel provided the laughs as he covered everything from advertising and the communication skills of our society to the latest political issues in his usual Dadaist style. Even SW President Schmid could not hold back. In his mischievous Appenzell style, he pointed out in his speech that the former Olten Advertising Club was actually only registered in 1955. Roland Bieri, the project manager for the anniversary event, was able to speak with a smile.
of a resolution to found the association. Dated November 4, 1954 - quod erat demonstrandum. The anniversary-obligatory review of the club's history, accompanied of course by corresponding contemporary images, provided just as much amusement as this not entirely serious dispute.
There were also celebrations at the Rhine knee. To mark the launch of their new bundle concept, those responsible at Basler Zeitung invited the representatives of the "Daig" and a few out-of-towners to the big launch event in the Festsaal at Messe Basel. Temperatures there were closer to boiling than freezing. This provided Chairman of the Board Matthias Hagemann with an ideal introduction to his speech, as he was able to point out to the guests that he would be taking off his jacket afterwards and asked them to do the same. After all, it was a christening, and as we all know, this is a celebration between family members and friends. Family members included relatives from PubliGroupe, such as Otto Meier and Daniel Strobel. A relic from the time of the merger of National-Zeitung and BaZ, PubliGroupe holds a 37 percent stake in the christening candidate.
Finally, editor-in-chief Ivo Bachmann switched from family-oriented to obstetric vocabulary in his speech. After all, the child had to be born before it could be baptized. There was talk of many spiritual fathers and mothers, and that the final editorial team and the print shop should now be slowly going into labor.
Heinz Margot masterfully moderated the transitions between speeches, show blocks and food courses and, in his charming manner, allowed himself the occasional side-swipe, for example when he introduced Pepe Lienhard as a promising up-and-coming Swiss artist. The food, on the other hand, was superb, apart from the fried salmon slice, which the chef had actually finished off in the frying pan for the second time. But, but Maître - the Saumon was already dead, the fisherman does this work for you. However, we were reconciled with the next course, a butter-tender lummeli (Baseldiitsch for beef fillet) with heavenly pommes blanchettes.
Beat Fritsch from the perspective of caricaturist Matto, who drew the guests' likenesses with a confident stroke at the BaZ relaunch party. The trip to Basel marked the end of an event week that had it all. With the Radioday in Zurich's Kongresshaus, the presentation of the TR7 TV Star Award in the TV studio and the 50th anniversary of the
Advertising Club Aargau at Liebegg Castle, there were several other points of contact in the communications industry's event program.
Lots of technology on Radioday - "Hackertool" for radio freaks.
One more sculpture in the Swiss trophy forest: the TV star from TR7.
Not a bit tired after 25 years on stage - bandleader Pepe Lienhard.
The two Mr. Radio par excellence: Günter Heuberger (right), President, and Martin Muerner, Vice President of the Swiss Private Radio Association.
Visitors from outside Zurich: Sabrina Pavone Francet (l.), Radio Basel 1, and Tanja Schmidt from BaZ, with Reto Kammermann, Touring.

They had a lot to talk about: Radio and TV window marketing pioneer Klaus Kappeler (left) with media expert Ueli Custer.

Relaxed lunchtime discussions: Alfred Hostettler from Bakom, René Grossenbacher and Radio Tropic inventor Frédéric Dru (from left).

Doing a lot for the medium of radio: Mark Soldini (l.) and Mister Radio Commercial Frank Bienenfeld (r.) from Soldini Bienenfeld and Mike Gut.

Were represented with an outlet in the Radioday exhibition area: Vanessa Meister (l.), Holger Walther and Stefanie Rieder-Cilia from Publica Data.

There was heated discussion during the coffee breaks: Peter Scheurer (left) from Radio 32 and Michel Colin, Mediatic Conseils.

Radio talks: ASW Managing Director Peter Grob (left), Stephanie Hugentobler and Christoph Fuchs (right) from Script and Fritz Märki.

Stirring the drum for his new company A-tension: Mehmet Inan (right) with Oskar Schneider from Target Music.

From the radio scene in French-speaking Switzerland: Bertrand Jaquet, Pascal Morand and Jean-François Henry from Radio Chablais RCR Publicité (from left).

Encountered over lunch: Hansjörg Keller, ERFE, Karl Ehrler, Radio Fribourg and folklore expert Martin Sebastian (from left).

Sergio Catellani from CAT-Media feels visibly at home with Eveline Fischer (l.) and Jasmin Lehner from Radio Zürisee.

But Martin Schneider, Roland Ehrler and Sandro Prezzi (from left) were adamant that the beer bottles had to be in the picture.

Unlike in the past, these two are no longer at loggerheads: Christian Stärkle (l.), Allmedia-Consulting, and Andreas Meili, Tamedia.

Making new friends at Radioday: Manuel A. Marchev, Trimedia, with Annina Flückiger and Nicole Blum (r.), Lowe.

Successful staging of the 1st TV Star Award: Sandro Rüegger (left) and René Hildbrand (right) with beaming winner Roman Kilchsperger.

Delighted with their success: TeleZüri winning team: Anna Maier, Ivana Imoli, Hugo Bigi and Christine Schnyder (from left).

Came to Leutschenbach as a laudator from TeleZüri: Roger Schawinski (left) with Gabriela Sontheim and VSP President Hanspeter Lebrument.

Table neighbors in Studio 5: Publicis CEO Kaspar Loeb (l.) with Cornelia Kristoffy and Peter Hofstetter, Mediaxis.

Gray eminences: TR7 board members Hans-Peter Klauser (left) and Otto Meier (right) with Jean-Frey board member Peter Kleiner (2nd from left) and Urs Beer.

Erich Baumgartner (right), Managing Director Lowe, had a good smoky outlook next to Annette and Patrick J. Martin from Patoro Cigars.

Viva Switzerland Managing Director Asta Baumöller (left) and Head of Marketing Michèle Széchényi also donned the gala uniform.

Andreas Gedenk, Daniela Bemberg and Claudia Rheinboldt (left), who is now working at Burson-Marsteller after an excursion into banking.

Andy Hostettler (l.) from JWT+H+F talked to René Piesker, Sponsoring Project Manager at UBS, during the drinks reception.

SW President Carlo Schmid offered his congratulations, but also criticized the fact that Headline is not quite 50 years old yet.

Attentive listeners: Sylvia Turke (left) from Schober, Christine Lörtscher, Hakle-Kimberly and anniversary project manager Roland Bieri.

Roland Brogle, the cantonal councillor of the canton of Aargau, also conveyed his best wishes.

The board of the Headline advertising club with its most important guests in the courtyard of the renovated Liebegg castle.

Edy Wiprächtiger, Perry Center, in conversation with Headline Vice President Jean-Claude Bruhin and Fred Struchen, Publicitas Aarau (from left).

And last but not least, there was of course an oversized anniversary cake - well then, enjoy your meal! Welcoming all the guests personally with a handshake: Chairman of the Board Matthias Hagemann and Board member Ruth Ludwig-Hagemann.

Advertisers Anne Hofmann and Hans Tanner with Monika and Daniel Sommer (from left) from the Basler Zeitung in the foyer of the festival restaurant.

By far the most glamorous: Hassania and Jan Tanner from the Basel agency Tanner Communications.

Basel advertisers from the city and countryside: Edgar Muriset (r.) and Yasin Alemdar (l.), Ist-Werbeteam, and Stefan Kaister, Kaister & Partner.

Christian Jost (l.) and Flavian Kurth from the Basel agency Bluegummy with Anita Friedlin from the Basel Chamber of Commerce.

Basel veterans at the BaZ christening: advertiser René Sidler with SWA Director Jürg Siegrist and Peter Frey from cR Basel (from left).