Muba loses boss and head of communications
Muba, once Basel's flagship trade fair, needs new management again: Exhibition Director Kay Schmid is throwing in the towel after almost three years, as announced by Swiss Exhibition (MCH) on Tuesday. Muba Communications Manager Simon Dürrenberger is also leaving.
Schmid wants to change career direction, and Dürrenberger wants to take on new challenges after 15 years at MCH, MCH said with regret. The search for successors is now beginning. In addition to Muba, which takes place at the beginning of each year, both departures also affect the smaller Basel Autumn Goods Fair.
The next Muba, which is scheduled for April 15 to 24, 2016, will be the 100th edition. According to the trade fair media office, Schmid will probably be replaced before the opening, while Dürrenberger will take over after the big anniversary. The exact handover modalities are still to be arranged.
Incidentally, a study is currently underway into the future of Muba as a large public exhibition, as was also reported. The environment for such events has changed considerably - not least because of the Internet - compared to the early years, both in terms of exhibitors and visitors. (SDA)
