Mrg fills up with Coop mineral oil and drives off on KV Baselland

The Basel-based advertising agency Mrg was successful in two competitive pitches and has secured two new advertising accounts: Coop Mineralöl and the KV Schools of Baselland. Coop Mineralöl, part of the Coop Group, operates the Coop gas stations and Prontoshops. Mrg will carry out its eighth scratch-off ticket campaign for the company. The campaign includes eight million tickets, national billboard displays, ads in Coop’s in-store publications, and various point-of-sale promotional materials.
The schools of the KV Baselland, which include the KV Liestal, Muttenz, and Reinach, have commissioned Mrg to review the schools’ public relations efforts and develop a fundamental realignment of their communication strategy.