Postal parcels fly murderously
Postmarketing ExpressPost has Lang Gysi Knoll communicate its product benefits using hard-hitting arguments.
Postal marketing ExpressPost has its product advantages communicated by Lang Gysi Knoll with hard-hitting arguments Swiss Post is still the lonely leader in international comparisons when it comes to punctuality. It now wants to prove this position in the express mail sector as well. In an astonishing way for a public service. This is made possible by partial liberalization. This has forced Swiss Post to strengthen not only its financial independence but also its image independence. To round things off, it followed up the entertaining Swiss Courier campaign with one for ExpressPost. This dramatizes the product benefits - moon consignments reach their destination overnight by nine o'clock the following day at the latest - in the same surprising manner: the creatives at Lang Gysi Knoll (LGK) produced a TV commercial, from whose advertising idea the POS posters and various accompanying measures with the key visual "Parcel just before impact" were derived.
Death also comes on Saturdays
The movie is told in a rush: An accountant, organized to the tips of his fingers, enters his office in the morning and pedantically goes about his morning rituals: Tidying folders, organizing pencils, gazing dreamily at the Wallace & Gromit clock when, out of the blue and with full force, a yellow postal package hits him in the head. The voiceover: "Watch out! The Swiss Express is guaranteed to arrive by nine o'clock in the morning. And all over Switzerland."
Shortly afterwards, the same guy is seen mowing his lawn in proper leisurewear and is once again hit by a package on time. Laconic explanation: "On Saturday too, by the way."
Of course there were concerns, explains concept designer Daniela Jakab: "Not because of the overturned Bünzlis, but because of the contents of the parcel and the possible associations." We reward such courage for lethal humor with the emphatic reminder that Swiss Post will also deliver the contents of the parcel on time and in perfect condition. Luca Aloisi
The arguments in favor of ExpressPost also hit the mark on Saturday: LGK TV commercial.
Death also comes on Saturdays
The movie is told in a rush: An accountant, organized to the tips of his fingers, enters his office in the morning and pedantically goes about his morning rituals: Tidying folders, organizing pencils, gazing dreamily at the Wallace & Gromit clock when, out of the blue and with full force, a yellow postal package hits him in the head. The voiceover: "Watch out! The Swiss Express is guaranteed to arrive by nine o'clock in the morning. And all over Switzerland."
Shortly afterwards, the same guy is seen mowing his lawn in proper leisurewear and is once again hit by a package on time. Laconic explanation: "On Saturday too, by the way."
Of course there were concerns, explains concept designer Daniela Jakab: "Not because of the overturned Bünzlis, but because of the contents of the parcel and the possible associations." We reward such courage for lethal humor with the emphatic reminder that Swiss Post will also deliver the contents of the parcel on time and in perfect condition. Luca Aloisi
The arguments in favor of ExpressPost also hit the mark on Saturday: LGK TV commercial.
