Moopho: Agency for moving images starts operations
Moopho, an agency specializing in moving images for the Internet and digital advertising spaces, celebrated its launch on September 19. Moopho stands for «Mooving Photo» and also refers to the company’s products.
The company produces so-called Moophos, moving images, and thus combines photography with film. Using modern technology, Moopho ensures that image subjects move: "With Moopho, we breathe life into the images. On platforms such as tablets or electronic advertising spaces, people have the opportunity to experience the natural movements of a subject at any time. This allows us to make the images breathe, bring them to life and let them speak for our customers," says Martin Rütschi, photographer and owner of Moopho.
He is delighted, as is the team that produces the moving images for the new generation of devices. Images that are able to radiate calm and yet still be lively. According to the press release, Moopho attaches particular importance to aesthetics and meeting high technical quality standards. In terms of price, the production costs of Moophos are said to be significantly lower than those of advertising film productions and slightly higher than those of traditional photo shoots. According to the press release, this type of moving image is already very popular in the tourism, fashion and service sectors in particular.
In addition to award-winning photographer Martin Rütschi, Moopho also includes Walter Grolimund, former CEO and Chairman of the Board of Directors of Keystone, and Gian Gregori, marketing specialist and tourism expert.
An example of a Moopho realized by the agency for Bergün Filisur Tourism:
