Mondelez builds on Vertikom Switzerland in the food marketing sector
Mondelez is relying on the team at Vertikom Switzerland for its food marketing. Among other things, the food company is entrusting the Zurich-based agency with the responsibility for coordinating the food scenes in most of the TV commercials and digital campaigns airing this year.
With its Managing Director Caroline Duetsch-Kubik, the team at the Swiss Vertikom subsidiary has 20 years of food expertise at its disposal. Before joining Vertikom Switzerland as Managing Partner at the end of 2015, Caroline Duetsch-Kubik worked as Manager Food Communication for Mondelez, among others. She now continues to support the company from the agency side and, together with her team, is responsible for TVC campaigns for brands such as Philadelphia, Milka and Oreo.
Vertikom Switzerland will accompany around 20 TVCs and photo shoots in the coming months. The experts are involved in the entire process, from creation and dummy development to production and post-production monitoring. A studio was set up at the agency specifically for the production of stills and moving images.
Vertikom Switzerland has already implemented a large number of projects for Mondelez in the past year. These included the first TV commercials, the Russian launch of the Milka Chocobakery range, several events and a successful brand activation campaign for Philadelphia under the motto "Savor the Moment".
