Modissa launched large for Steigerconcept
Cavegnwerbung designed a congratulatory ad for Steigerconcept in which the architecture firm expresses its gratitude for the Modissa contract.
The architecture firm Steigerconcept was responsible for the complete refurbishment of the Modissa fashion store on Zurich's Bahnhofsstrasse. In a large-format congratulatory advertisement for the opening, Steigerconcept expresses its thanks for this prestigious building project - even outside of architectural circles - and the excellent collaboration. It is a successful example of how closely architecture and brand positioning can play together, according to a press release issued on Thursday. And a good opportunity to present the architecture company to a wider audience.
The NZZ was chosen to formally convey this message and a full-page advertisement was placed.
Responsible at Steigerconcept: Jochen Brunner (overall responsibility). Responsible at Cavegnwerbung: Markus Cavegn (art direction), Markus Rottmann (text), Marc Straumann (photography), Daniel Belet (image processing).
