Mobiliar becomes campaign of the year

 
Public vote The readers of Tele and Werbewoche liked Wirz's campaign for Die Mobiliar best. 
 The campaign has been running for over ten years and has now topped its success by being voted "Campaign of the Year". Each of the filmed claims begins with the salutation "Dear Mobiliar...". On average, the production company Wirz & Fraefel realizes two such witty film sketches per year, based on the campaign idea of Wirz Werbung with the team around CD Matthias Freuler. These large films are accompanied in the print media by well over a hundred "damage sketches" on squared paper. And an end to the successful campaign is hardly up for discussion after this great show of public sympathy, although it is "becoming increasingly difficult to top the previous ideas", as the creators say.
TV commercials from Wirz in 2007
 

As ringtones for cell phones, screensavers, e-cards and viral commercials, Chirat's super cucumbers have once again found an ever-growing audience following their premiere on television. The singing cucumbers were the top sellers in the commercials for popular casting shows. Now the colorful cucumbers from the agency JWT+H+F have also come second in the casting for the "Campaign of the Year".
With their sexy ski instructors, Spillmann Felser Leo Burnett can be pleased to take third place on the podium for the most popular advertisement for Switzerland Tourism.
Andreas Panzeri