MMA Germany becomes MMA DACH
The marketing association MMA Germany is expanding its sphere of activity and is now operating as MMA DACH. With this step, the network is opening up to members from Switzerland and Austria - accompanied by a brand relaunch.
The marketing trade association MMA Germany is now operating under the name MMA DACH. The German chapter of the Mobile Marketing Association is thus expanding its focus to the entire DACH region and is now also active in Switzerland and Austria. The new name goes hand in hand with a comprehensive brand relaunch, which includes a revised logo and a updated website includes.
The MMA sees itself as a cross-industry network for marketing, media and technology experts. The aim is to promote the transfer of knowledge on current developments such as artificial intelligence, data analytics and retail media and to intensify the exchange between companies in the region. The renaming of the "Smarties Award Germany" to the "Smarties DACH Award" in 2024 was the first step towards a regionally expanded focus. Since then, companies from Switzerland and Austria have also been able to apply for the industry award.
Daniel Jäger, Head of Group Media at Deutsche Telekom and Board Director of MMA DACH, comments: "Our new role as MMA DACH takes us to the next level. We are convinced that the members of the MMA will benefit greatly from this expansion due to the even larger network and the associated expanded exchange of experience beyond national borders."
The first opportunity for a personal exchange with representatives of the newly formed association will be at the OMR industry event in Hamburg from May 6 to 7, 2025.
