MK Opinion: Customer Experience
We are all regular customers of companies - whether in business or in our private lives. When you think about negative customer experiences in recent years, what annoys you most in B2C contact? What positively surprised you? And where do Swiss companies have the greatest potential for improvement?>>Click here for the survey<<<
About the MK Opinion
Every month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.
