Armin, the potato robot: Sandeep Abraham creates employee video for fenaco
To reduce the physical strain on employees at the Steffen-Ris food production facility, part of the Fenaco agricultural cooperative, an innovative robot named Armin has been in operation since November 2020. Instead of presenting the robot in a traditional promotional video, Armin is portrayed in a humorous way.
It’s no coincidence that the robotic cell was named Armin. The «real» Armin, a retiree from Steffen-Ris, worked at the potato packing plant for about 40 years. He always joked that he was as productive as two people. «With his successor, that’s actually almost the case,» smiles Klaus Meier, head of the Fenaco production facility.
Film producers Eliad Lienhardt and Sandeep Abraham developed their story from this anecdote. A working title thus became a nickname—and a video intended to promote the robot cell turned into a tribute to a beloved and valued former employee. Today, a steel nameplate even adorns «Armin’s» workstation.
Responsible at Fenaco: Jörg Schär (CM Frischkartoffeln); Samuel Eckstein (PR); Manuela Eberhard (Project Manager). Video Production Manager: Sandeep Abraham (Production/DoP); Eliad Lienhardt (Director/Editor); Sven Uhlmann (Camera Assistant); Byron Trieb (Grip).
