With advertising city found place at the ISW
The Winterthur International School (ISW) is expanding its International Baccalaureate program. Werbestadt’s spring campaign is aimed at young people who are still looking for the best option for late summer.
Those returning after a stay abroad, for example, can join in August without taking an entrance exam. Werbestadt developed the lead sujet as well as communication tools and took over the media planning. The campaign's target group is young people and their parents who have been racking their brains over the past few weeks about what to do next in the summer. The message "Now I've found my place" takes the worry about short-term future planning and presents a suitable solution. The staged lion enjoys his advantageous place and looks relaxed into the distance, where his study path could continue one day. Those who feel spontaneously addressed will find out on the landing page Myplace.ch more. Among other things, a detailed flyer is available for download there.
Third Winterthur Lion
Winterthur already has two lions in its city emblem, and now the two are joined by a third animal. It is currently strolling on the large diameter lines of the bus companies and visibly announces its happy news. In addition to the traffic boards on the St. Gallen and Winterthur city buses, the campaign will also be present in the coming weeks on the "Thurbo" commuter trains in eastern Switzerland and at selected poster sites in the city of Winterthur. On the one hand, it wants to draw attention to the possibility of the international baccalaureate and, on the other hand, invite interested parties to the two orientation evenings.
Responsible at advertising city: Nicolas Kesper (conceptual designer/copywriter); Eva Kesper-Wegelin (art director).
