Going for gold with Swisscom Mobile

Sporttalente Orange8 creates the website for a Swisscom Mobile campaign. The road to the gold medal requires talent, ambition, unconditional commitment and, last but not least, financial support. Swisscom Mobile communicates this in a print campaign. With the "Golden Talents" campaign, customers and Swisscom retailers are to support young sports talents from the region. The idea is simple. When a customer buys an item with a Golden Talents sticker from a specialist retailer, the retailer pays three francs for each item sold to support the athletes, and the campaign is supported by a website. The website www.goldentalents.ch accompanies the campaign and offers photos and CVs of the young athletes as well as the addresses of the specialist retailers and a competition. The athletes and retailers from three regions are currently online. According to Swisscom Mobile, more will follow. The site is available in German and French. The Italian version is in the works. The Orange8 interactive agency, which specializes in complex websites, is responsible for the concept, design and online campaign.
Christian Lüscher