With beautiful women's legs against trafficking in women
Walker has launched the communication campaign for «Euro 08 Against Trafficking in Women.» The campaign aims to raise awareness of the growing problem of trafficking in women in Switzerland before, during, and after Euro 08.
Walker Advertising Agency has launched the communication offensive of the campaign "Euro 08 against trafficking in women". The aim is to make the population aware that not only football fans from all over the world will be flocking to Switzerland next June. Traffickers in women from Switzerland and abroad will also be entering the country to ensure supplies for the growing clientele, according to the press release. As a visual leitmotif for the topic of trafficking in women, perfect female legs are used in a first round, as they are known from fashion photography. The image, which appears seductive at first glance, is to be broken by the discreet gold chain on the legs - as a sign of slavery. The campaign starts in March 2008, runs during the European Football Championship and will be completed in autumn 2008.
The "Euro 08 against Trafficking in Women" campaign is an initiative of 25 women's, men's and human rights organizations, equality agencies, counseling centers, aid agencies, church organizations and trade unions. The total number of victims of human trafficking in Europe alone is estimated at between 53,000 and 124,000. The majority of these are women, often minors.
Responsible at "Euro 08 against trafficking in women":
Yvonne Zimmermann (campaign manager), Ruth-Gaby Vermot (commission member) and others. Responsible at Walker Advertising Agency: Serge Pennings (AD), Steven Clarke (copy), Nik Hodel (design). Photography: James Day.
