With Pink Elephant into a new phase of life
Pink Elefant produced the magazine *Ready* for XL-S Medical. It provides support for women after weight loss.
There are already more than enough diet bibles and collections of practical and far-from-practical weight loss tips. But what really happens? What do women need when they carry around 6, 8 or 12 kilograms less? Anyone who suddenly weighs several kilos less is a new person. In the truest sense of the word. Such weight loss strengthens self-confidence and creates new needs: Woman wants to be around people more again. She wants to get out, move around, dress in new clothes. She wants to experiment, play, reinvent herself and fall in love.
With Ready, Pink Elefant, together with Interdelta, launches a periodical magazine that accompanies women into this new phase of life. Whether recipes, discounted fitness subscriptions, vouchers for a speed dating course, fashion advice for a new look, singles trips or book recommendations: Topics for starting a new life abound. The first issue is all about Patricia Boser. The magazine can be ordered at Xlsmedical.ch/ready also be read online.
Responsible at Interdelta: Ursula Götschmann (CEO), Christian Köhli (Marketing Manager). Responsible at Pink Elefant (concept & communication): Cordelia Hagi (overall responsibility/idea/interview Patricia Boser). Editing: Markus Stehle; Design: Twin Design, Oli Hallberg, Gregory Zagkos. Photos Patricia Boser: Remo Neuhaus. Printing: Mastra Druck.
