Aiming high with Kobler & Partner and Simonhofer Creative
Simonhofer Creative is designing and developing the entire new brand identity for Kobler & Partner, the world's leading expedition provider based in Bern.
In an evaluation process lasting over two years, the entire branding and communication, both offline and online, was redesigned and implemented. The diverse website will complement the modern print presence in the spring. Kobler & Partner is also focusing on virtual and augmented reality offers. For example, the exclusive customer can experience the Everest routes in 3D and be right in the middle of it. Kobler & Partner will be presenting this innovation exclusively to customers for the first time at the international alpine trade fair in Innsbruck.
Responsible at Kobler & Partner: Mischu Wirth; Ruedi Kellerhals; Jens Röcken. Responsible at Simonhofer Creative: Simon Hofer (Creative Direction, Art Direction/Graphics). IT and Web: Markus Brinkrolf, Muc. Photography: Reto Andreoli. Image processing: Patrick Salonen, Oliver Hallberg. AR/VR: Raffael Dickreuter, Simon Hofer, Emotional Experience. Film: Raffael Dickreuter. Text/editing: Muriel Brinkrolf. Proofreading: Red pencil. Exhibition stand construction: WTB Bern, Bossbern. Print: Grafodruck, Stämpfli.
