Profiling with FSC papers

Environmental protection Hans Peter Vieli's main focus at Ropress AG is on paper.
paper wholesalers, there are just under two dozen printing companies in Switzerland.
certified according to FSC criteria. The company managed by Hans Peter Vieli
In 2000, Ropress AG in Zurich was the first printing company in the world to
has taken this step.
 

WW: What must/can print shops do today to
to produce ecologically?

Hans Peter Vieli: Here are
two areas: the reduction of volatile solvents and, above all
the use of paper from sustainably managed forests
(FSC paper). It is up to the printers to obtain certification here.
and make their customers aware of FSC paper.
 

WW: What specific effects does certification have for print shops?
Hans Peter Vieli: Dem
Sustainable forest management is not visible on paper. Therefore
certified print shops must store the paper separately and have a
keep separate paper accounts, which are audited annually by a
auditing company. This involves checking whether the
traceability of the production chain. It is also important,
that the use of FSC paper is noted on the invoice.
The FSC logo can, but does not have to be printed.

WW: How does an advertising agency or a client/customer benefit if a print shop produces ecologically?
Hans Peter Vieli: Both the agency and the customer of the printed matter can clearly distinguish themselves.

WW: The disadvantage is a limited choice of papers ...
Hans Peter Vieli: The
is true. However, many print buyers and agencies are often unaware that
It is not known that the range of FSC grades has increased over the years.
2004 and 2005 and the acceptance of the label has increased significantly.
has greatly improved.

WW: The FSC label has been split up. To what extent are print shops affected by this?
Hans Peter Vieli: These
Change is highly relevant for print shops. We must therefore
customers to the three standards and the differences between them.
(see box above). Following certification, our company has
certification in 2000, a recertification according to all three standards was carried out this year.

WW: What is the final composition of an ecological paper?
Hans Peter Vieli: Ideal
is a mix of 75 percent recycled paper and 25 percent virgin fibers -
The latter ideally from FSC-certified forests.
   

Interview: Jürgen Franck