Promoted innovative television with DVD
Inter-Punkt created a creative mailing campaign for the regional cable network provider Ziknet to attract new subscribers.
Ziknet has been supplying its customers with Internet via TV cable since the beginning of 2000, making it one of the pioneers among Swiss Internet providers. Thanks to new, innovative TV functions, the regional cable network provider has recently started offering a completely new television experience. The Inter-punkt agency from Suhr has developed a mailing to make these benefits appealing to residents in the service area.
With today's possibilities of video on demand, it only takes a few clicks to organize a relaxed movie night. A physical DVD is no longer needed. However, it is the ideal medium for conveying this message. For example, all residents in the Ziknet service area received a classic DVD in their letterboxes with the title "Limitless/ Ohne Limit - Alles wird möglich" ("Limitless/ Without Limit - Everything is possible"). Anyone who took a closer look at the text on the front noticed that it was a Zik-ray Disc instead of a Blue-ray Disc, for example. Other small details pointed to the sender, who, however, kept a rather low profile. On opening the package, instead of a classic DVD, a cardboard DVD was revealed, which offered five free films on video on demand when a subscription was taken out. Ziknet was also able to present its offers in the typical DVD booklet. In addition to the option for recipients to take out a subscription online, the mailing also included a corresponding reply card.
The eye-catching design of the mailing was well received and generated a lot of positive feedback.
