Millward Brown opens office in Zurich
The market research company Millward Brown is opening an office in Zurich, thereby expanding its market research offering in the areas of advertising, marketing communications, media and brand value for Swiss and international clients.
The company has been operating in Switzerland from Geneva since 2006. The opening of an office in Zurich is the natural result of the expansion of services for clients such as Feldschlösschen and Kraft Foods Europe, for whom Millward Brown acts as a global market research agency, according to a press release issued on Monday. Against the backdrop of the current uncertain financial situation, more and more companies are seeking to quantify and optimize the profitability of their marketing and advertising expenditure. This area is one of Millward Brown's core tasks.
The Zurich branch is located at Binzmühlestrasse 170d, 8050 Zurich, Switzerland.
