"Million deal": Kreisvier communicates the new Coop sweepstake
This week, Coop launched the «1-Million-Franken-Spiel.» Coop is carrying out this three-week sales promotion campaign in collaboration with Kreisvier, its communications partner.
The name of the game, the visual implementation and the communicative support of the campaign, consisting of advertisements, posters, TV and radio spots, POS materials and Internet advertising, were created by the Basel agency.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement),Thomas Schwetje (Head of Marketing/Services), Christof Braun (Head of PPR / Deputy Head of Advertising), Patrick Steiner (Head of Sales Planning), Sibille Aeschbacher (Project Manager). Responsible at Kreisvier: Christian Jost, Nannette Graf, Fabia Meloni (consulting), Sven Kahler (art direction), Evelyne Spitz (graphics), Gerald Mink, Sara Steinmann (text). Production: Combo Entertainment, Zurich (TV, 3D rendering), Hastings Zurich (radio and instorespots), Detail (image editing, 3D rendering)
