Migros is trimmed by Grey fit

The advertising agency Grey Worldwide has won the pitch for the launch of the Puls 5 fitness park, the wellness center of the Migros Cooperative Zurich, which will open in summer 2004 in the new development of the same name on the Escher-Wyss site in Zurich and offer a comprehensive fitness program with sauna and pool area. According to Grey, the marketing preparations are already in full swing, but the publicity and pre-sales campaign will not start until next year.